Email marketing continues to play a crucial role in businesses’ digital strategy in 2025. With a multitude of options available, choosing an email marketing platform can be complex. Among the industry leaders, Mailchimp and Sendinblue stand out for their diverse features and pricing models. Each of these solutions has advantages and disadvantages that address specific needs. Whether you’re a small business looking to grow your customer base or a large corporation looking to optimize your digital marketing campaigns, a detailed analysis of these two tools will greatly help you make an informed decision. In this article, we’ll take a close look at the strengths and weaknesses of each of these platforms, as well as the criteria that can guide your choice. Comparison Table: Mailchimp vs. Sendinblue Criteria Mailchimp Sendinblue Pricing
Starting at €9.99/month
| Starting at €19/month | Free Version | Up to 2,000 contacts, 10,000 emails/month |
|---|---|---|
| 300 emails/day, unlimited contacts | Automation | Advanced (complex scenarios) |
| Essential (common tasks) | Customer Support | Email and Chat (paid) |
| Email and Phone (all users) | Ease of Use | Intuitive Interface |
| Slightly Less Intuitive Interface | The table above summarizes the main differences between Mailchimp and Sendinblue. Each option has its own specific features and will be tailored to your specific email marketing strategy needs. Email Marketing Platform Comparison Criteria | When considering Mailchimp vs. Sendinblue, it’s essential to consider several comparison criteria. Here are the main factors to consider: |
| Pricing: | Pricing should be a top consideration. It’s important to evaluate the cost-effectiveness of each option. | Features: |
Automation tools, list management, and other features must meet your expectations. Ease of use:The user interface plays a key role in campaign effectiveness.
Customer support:
Having access to fast and efficient support can make all the difference.
- Third-party integrations: The ability to connect your email tools with other software you use is very important.
- By considering these criteria, you can structure your comparison and define your priorities. Solution pricing
- The first criterion to consider is pricing. Understanding the Mailchimp and Sendinblue pricing plans is essential to determining which tool will best fit your budget. Mailchimp, with plans starting at €9.99/month, targets small businesses with a generous free offer. On the other hand, Sendinblue offers several affordable options, starting at €19/month, but with a free version offering 300 emails per day with no limit on the number of contacts. This detail is crucial for startups or businesses on a budget who can test the service before committing financially. To better illustrate this comparison, let’s refer to the following examples:
- Mailchimp: Ideal for businesses with fewer than 2,000 contacts.
- Sendinblue: Suitable for those with a large volume of emails to send without worrying about contacts.
Essential Features of the Tools
Analyzing the features of both platforms, we see that Mailchimp has the advantage with an advanced automation system. This allows for complex scenarios tailored to various user segments. Sendinblue, on the other hand, focuses on essential but functional automations, such as welcome and follow-up emails.
The basic automation features are similar, but the depth and complexity of Mailchimp’s automations are notable, offering an advantage for users interested in in-depth segmentation and personalized campaigns. Detailed Analysis of Each SolutionMailchimp
Quick Overview:
- Mailchimp is one of the pioneers of email marketing. It is known for its user-friendliness and extensive features. Strengths:
- An intuitive user interface that makes campaign creation easy. Offers a wealth of online resources, such as tutorials and marketing tips.
Has a built-in CRM for contact management and segmentation.
Weaknesses: Costs can quickly increase as your contact list grows. Customer support is only available with paid plans. Who it’s best suited for:
Mailchimp is ideal for small businesses and entrepreneurs looking for an intuitive solution to manage targeted email campaigns. Our opinion: With its extensive tools and online resources, Mailchimp is an excellent choice for users looking to learn and optimize their strategies.
Sendinblue
Quick overview:
Sendinblue is a major player in the European email marketing market, known for its competitive pricing. Strengths:
Attractive pricing, especially for users needing to send a high volume of emails.
- Integration with various marketing tools and a well-documented API. Customer support available in French, accessible to all users. Weaknesses:
- The interface may seem less intuitive than Mailchimp’s for new users.
- Fewer templates and customization options compared to Mailchimp.
Who it’s best suited for:
- Sendinblue is particularly suited to small and medium-sized businesses looking for a robust solution at a reasonable cost and requiring a centralized management platform.
- Our opinion:
Its interface and features make Sendinblue a choice for those seeking good value for money in the digital marketing sector. Which is the best choice for your profile?
Choosing between Mailchimp
and
Sendinblue depends directly on your business and your needs. To help you make this decision, here is a short guide based on different user profiles:
You are a startup:
- Mailchimp, for its intuitive user base and resources. You are a self-employed person with a small budget: Sendinblue, because of its more flexible free version.
- You launch large campaigns:
- Mailchimp for its advanced automation options.
You are looking for support in French:
- Sendinblue is your best choice.
- This guide is a starting point to align your choices with your specific needs. By evaluating these elements, you’ll be better positioned to select the service best suited to your email marketing goals.
Benefits of Integrations and Automation The ability to connect your email software to other marketing tools is a key factor when choosing between Mailchimp and Sendinblue. Here’s an overview of the possible integrations:
Mailchimp Integrations Mailchimp offers a wide range of integrations to facilitate user experience. Some of the most popular include:
Shopify:
For online stores looking to integrate their CRM. WordPress: To facilitate subscriber capture. Google Analytics: For tracking campaign performance.
- Sendinblue Integrations Sendinblue also offers successful integrations with several popular tools:
- PrestaShop: Ideal for e-commerce businesses looking for an email flow to connect to their sales system.
- Salesforce: For centralized contact and sales management.
- Zapier: To automate tasks between various applications.
In short, whether you choose Mailchimp or Sendinblue, the integration possibilities are numerous and allow you to create optimized workflows, thus strengthening your marketing campaigns.
