Understanding generational differences in digital skills and recreational behaviors for effective visitor management in forest destinations

Publié le 24 May 2025 par Julien Duret

Forests, true natural treasures, play a vital role in our lives by providing spaces for leisure and tourism that support both our physical and mental well-being. In 2025, when health awareness and interest in the environment have never been greater, understanding generational differences in digital skills and recreational behaviors has proven essential for effective visitor management in forest destinations. This article explores these exciting nuances, revealing how different generations interact with nature and technology.

Forests as recreational and tourist spaces

The forests offer a multitude of recreational activities from jogging to forest bathing. Each of these practices not only strengthens our connection to nature, but also supports our mental and physical health. In 2025, with relaxed post-pandemic behavior, forests are more than ever at the heart of user concerns, responding to a growing need for escape.

Studies show that outdoor activities in forest environments reduce stress and promote social cohesion. Interest in nature-based activities is also fueled by increased awareness of the needs for environmental preservation and therapeutic properties of natural spaces.

The different activities in the forest

Recreational activities in the forest come in several categories, ranging from intensive sporting activities to gentler activities:

Each generation has its own preferences regarding these activities, influenced by factors such as culture, age, and access to digital technologies. For example, Millennials may favor adventure sports, while older generations focus on relaxing activities in the great outdoors.

Urban Forest Management and the Challenge of Visitor Engagement

In metropolises like Vienna, the management of green spaces, including forests, is essential to meet the growing needs of city dwellers. Increasing urbanization poses significant challenges for the preservation and sustainable management of spaces, challenging the balance between ecosystem protection and public access. In 2025, the need for data-driven management strategies and sustainable practices is more pressing than ever.

Faced with concerns such as an aging population, increasing vehicle use, and a shift to remote working, forest managers must adjust their infrastructure to effectively meet this diversity of needs. The Challenges of Urban Forest Management

Urban forest management poses several challenges:

Pressure on Ecosystems

Digitization of Forest Recreation Management

Digitalization is transforming the way visitors interact with forest spaces. Digital tools facilitate user engagement and increase their chances of exploring nature. By 2025, mobile apps and social media will play an integral role in planning and sharing forest experiences.

Forest managers can leverage these tools to enhance the visitor experience. Digitalization also offers benefits such as personalized recommendations, real-time updates, and local community engagement.

Digital Tools for Forests

Here are some tools shaping urban forest management:

Navigation apps

Digital skills are now essential to navigate a world of rapidly evolving technology. By 2025, the diversity of digital skills between generations requires a deep understanding to adapt forest recreation management strategies.

Each generation experiences significant differences in their relationship with digital technologies, influencing how they plan and interact with forest visits.

Comparison of Digital Skills by Generation

The skills can be classified as follows:

Generation

Digital Proficiency

Use of Digital Tools Traditional Low to Moderate
Preference for Paper Maps Baby Boomers Moderate
Limited Use of Apps Generation X Moderate to High
Mixed Use of Digital and Traditional Tools Millennials High
Frequent Use of Smartphones and Social Media Generation Z Very High
Intuitive Navigation via Apps This variation highlights the importance of adapting infrastructure to accommodate all age groups and encourage an inclusive approach to forest management. Recreational Behaviors and Information Preferences

Preferences for recreational activities and information also vary considerably. In 2025, developing effective engagement strategies requires understanding how different generations seek information and plan their activities.

These differences demonstrate the importance of effective information channels for each generation, influencing their approval and engagement in forest activities.

Information Preferences

Information access mechanisms by generation include:

Traditional: Prefer printed brochures and maps. Baby Boomers

: Primarily use personal sources and peer reviews.

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