SurveyMonkey vs. Google Forms: Which Tool Should You Use for Sales Surveys?

Publié le 21 May 2025 par Julien Duret

In today’s digital world, the need to collect accurate and relevant data has made online surveys essential. Whether you’re a small business, a consultant, or an educator, choosing the right survey tool for your needs is crucial. Two of the most popular solutions on the market today are SurveyMonkey and Google Forms. Each of these platforms offers unique features, which can be confusing when making a choice. This comparison will help you better understand the differences and benefits of these two tools to determine which one is best for your situation. Feature Comparison Chart: SurveyMonkey vs. Google Forms Criteria SurveyMonkeyGoogle Forms

Cost

Free (with limitations) and paid options Completely free Number of responses
Max. 100 responses for the free plan No limit Template options
Over 150 templates Approximately 15 templates Question types
Extended, including click maps Basic but sufficient for most users Results analysis
Advanced analysis tools Simple summary and export to Sheets Comparison criteria for choosing a survey tool
When considering between SurveyMonkey and

Google Forms

, several criteria should be considered: Cost: Budget is often a determining factor. Google Forms is completely free, while SurveyMonkey offers limited options in its free plan and paid subscriptions. Ease of use:Both tools are intended to be intuitive, but the Google Forms interface is often perceived as more accessible, especially for beginners. Features:

Wide choice of models:

With over 150 templates, SurveyMonkey covers a wide range of industries, making it easy to create surveys tailored to users’ specific needs.

Advanced features: Offering options like skip logic and click card questions, SurveyMonkey allows for deep survey customization.

Data analysis:

Who it is best suited for

Quick overview

Google Forms is a free data collection service offered by Google, ideal for simple, instant surveys. Its integration with other Google products makes it a popular choice among Google Workspace users.

Pros

Free:

Google Forms is completely free, making it an attractive choice for those looking to keep costs down.

Ease of use:

The interface is intuitive, making survey creation quick and effortless. Integration with Google Drive:

All responses are automatically saved to your Drive account, making them easy to access and share.

Our Opinion:

and

Google Forms

will largely depend on your profile and needs.

Are you a freelancer?

If you’re a freelancer who needs to create simple surveys at no cost, Google Forms is ideal. It will allow you to collect data quickly and efficiently.

Business on a budget? For businesses looking to collect customer feedback or conduct small market research studies while controlling costs, Google Forms is the best choice. Its free features are sufficient in many cases. Professional looking for detailed analyses? If your goal is to obtain accurate data and conduct in-depth analyses, SurveyMonkey will be a better fit. It will provide you with the tools necessary for complex surveys and quality data processing. Video Review

Watch our comparison video to see how to use these tools effectively.

To learn more about other data collection tools, you can read our article on Gradebook vs. Google Forms. Choosing the right survey tool, whether it’s SurveyMonkey or Google Forms, really depends on your specific needs, goals, and budget. Take the time to determine what’s essential for you and don’t hesitate to explore each option in depth.

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